Probably beacuse they are best at sports games, maybe if they did make a different genre of game, it would be horrible? Just think, What if Square-Enix made a sports game? probably would look stunning,(with a lot of long, unskippable video clips) but gameplay would suck. Thats kind of like saying, "Why doesn't Budweiser make soda?" you know what I mean? I'm not cracking on ya brother, just being silly!